Skip to content
SFDAYZ

Performance marketing · US + Europe

We don’t buy clicks.We buy outcomes.

SFDAYZ runs creator, affiliate and paid-arbitrage traffic for ecommerce and iGaming brands. Every session we send is tracked through our own click layer and reconciled against your postbacks — so the report says what the spend caused, not what it happened to touch last.

What we do

Four things, run as one system.

Traffic and the measurement of traffic are the same engagement here. Buying one without the other is how brands end up with numbers nobody believes.

01

Creator traffic

Nano to mega, matched to the offer rather than to a follower count. Fully managed: briefs, approvals, usage rights and disclosure handled before anything goes live.

02

Affiliate funnels

Landing, offer and payout logic built together for ecommerce and regulated iGaming — so the funnel converts and still passes a compliance review.

03

Paid & arbitrage

Bought media that has to clear its own CPA. Search and native arbitrage run alongside creator campaigns, or on their own where creators are not the right fit.

04

Tracking & attribution

Our own click endpoint sits between the ad and the advertiser. Nothing links straight to a tracking URL, because a raw link produces a click nobody can reconcile later.

The thesis

Attention moved. Measurement mostly didn’t.

Discovery now happens inside feeds, streams and group chats, where the buying decision is made long before anyone touches a search box. That part is well understood.

What still breaks is the accounting. Last-click gives the credit to whichever channel was standing closest to the checkout, which is how a creator campaign that created the demand gets scored as a rounding error — and then gets cut.

We run the traffic and the measurement as one job. That is the whole product.

How we work

Audit. Activate. Isolate. Scale.

In that order, and the third step is the one most agencies skip. It is also the only one that tells you whether the second step was worth paying for.

  1. 01

    Audit

    Start with the funnel you already have

    • Read the current numbers before proposing anything
    • Map where attribution is lying and why
    • Agree the one metric the engagement is judged on
  2. 02

    Activate

    Put traffic through a funnel we can measure

    • Match creators or placements to the offer, not the vanity metric
    • Route every outbound click through our attribution layer
    • Ship compliance-reviewed creative for regulated verticals
  3. 03

    Isolate

    Separate what we caused from what was going to happen

    • Holdout and geo-split tests as standard, not on request
    • Report incremental lift over your existing baseline
    • Kill what does not clear the bar, early and in writing
  4. 04

    Scale

    Expand only what survived the test

    • Widen by geo and by placement, one variable at a time
    • Re-run the holdout after each expansion
    • Hand over the tracking so the numbers outlive the engagement

Measurement

Why performance here is not a guess.

Three commitments. They are also the three places a performance engagement usually goes quietly wrong.

01

Attribution

Every click carries an identity: which creator, which placement, which campaign, at what time. The postback is reconciled against it. Where the two disagree, you hear about it from us first.

02

Incrementality

A channel that only ever reports wins is not reporting. We hold out audiences and split geos so the question is what changed because of us — not what our own pixel was willing to claim.

03

Discipline at scale

Scaling a campaign is a decision with evidence behind it, made per geo and per placement. Budget moves toward what tested well and away from what did not, including when that is our own idea.

Reach

Where we run, and what we run there.

Regions

US + Europe

Tier-1 and regulated markets, with the paperwork that regulated implies.

Verticals

Ecommerce & iGaming

Consumer retail funnels and casino acquisition flows, run by people who have done both.

Channels

Creator + bought

Creator-led and pure paid arbitrage, separately or blended, depending on what the offer needs.

Model

Performance-aligned

We would rather be paid on what the traffic does than on what it costs us to send it.

Get in touch

Tell us what you are trying to move.

Send the offer, the market and the number you are measured on. You will get a straight read on whether we can move it — including when the answer is no.

Prefer email? hello@sfdayz.com

We reply to everything, including the ones we turn down.